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Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.

Designed for discovery.

Tabs in the App Store make it easy to discover new apps you’re going to love. And to learn more about the kinds of apps you already love.

Today Tab

Updated daily, to keep you informed and inspired by the ever-evolving world of apps and games. It’s also a great place to find helpful tips and tricks.

Games Tab

Curated by expert gamers to take your love of gaming to a whole new level.

Apps Tab

Organised and brimming with recommendations to help you find the right app for whatever you want to do.

Apple Arcade

Calling all players.
Hundreds of worlds. Zero ads.

Learn more

Thoughtfully crafted. Expertly curated.

Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors to bring you unique perspectives on what’s new and next in the world of apps.

Daily Stories

From exclusive world premieres to behind‑the‑scenes interviews, original stories by our editorial team explore the impact that apps have on our lives.

Tips and Tricks

Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need — all in the App Store.

Lists

From the best apps for cooking healthier meals to action‑packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.

Game and App of the Day

Get a download of this: our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.

Search

It’s easy to find what you’re looking for with rich search results that include editorial stories, tips and tricks, and lists.

Get all the details on every app.

The app product page gives you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.

Chart Position

If an app or game is on the Top Charts, you’ll see the ranking on its app page. So you know how popular it is right now.

Videos

So. Many. Videos. Watch how an app works before you download it or get a preview of the gameplay.

Ratings and Reviews

The streamlined ratings system makes it easy to see how much an app is loved. And when a developer answers a question, everyone can see the response.

Editors’ Choice Badge

This seal of approval is given to apps and games that really deserve a download. If you see this, you know it’s going to be extraordinary.

In-App Purchases

Free

It’s easy to find and make in-app purchases for the apps and games you already own. You can also subscribe to an app or level up in a game even if it’s not on your device yet.

Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.


You can browse and buy apps in the App Store on your iPhone, iPad, iPod touch, on your Apple Watch, on your Mac, or on your Apple TV.

Browse and buy

To download and buy apps from the App Store, you need an Apple ID. Your Apple ID is the account that you use to access Apple services. If you use other Apple services like iCloud, sign in to the App Store with the same Apple ID. If you don't have an Apple ID, you can create one.

If you're in the App Store on any of your devices and see the download button near an app, you already bought or downloaded that app. When you tap or click the download button , the app downloads to your device again, but you are not charged again. You can also see a list of apps that you purchased and redownload them.

Learn what payment methods you can use to buy apps and other content. You can also create an Apple ID without a payment method when you download a free app.

How to buy apps on your iPhone, iPad, or iPod touch

  1. Tap the App Store app on your Home screen.
  2. Browse or search for the app that you want to download, then tap the app.
  3. Tap the price or tap Get. You might need to sign in with your Apple ID.
    If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can move it to a different spot on your Home screen. Apps stay up-to-date by default, but you can learn more about updating apps.

You can make additional purchases within some apps. If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they make in-app purchases. Learn more about in-app purchases.

If an app is sold with an iMessage app or sticker pack, you can open it in Messages.

How to buy apps on your Apple Watch

With watchOS 6, you can download apps directly from the App Store on your Apple Watch. You can also add apps to your Apple Watch from your iPhone.

  1. Open the App Store app.
  2. Browse or search for the app that you want to download, then tap the app.
  3. Tap the price or tap Get. You might need to sign in with your Apple ID.

Apps stay up-to-date by default, but you can learn more about updating apps.

If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they download an app or make an in-app purchase. Learn more about in-app purchases.

Free App Store Redeem Codes

How to buy apps on your Mac

  1. Open the App Store.
  2. Browse or search for the app that you want to download. Apps for iPhone, iPad, and iPod touch don't always have a version for Mac.
  3. Click the app.
  4. Click the price, then click Buy App. If you don't see a price, click Get, then click Install App. You might need to sign in with your Apple ID. If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can find it and keep it organized in Launchpad. Apps stay up-to-date by default, but you can learn more about updating apps.

You can make additional purchases within some apps. If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they make in-app purchases. Learn more about in-app purchases.

How to buy apps on your Apple TV

  1. Open the App Store on your Apple TV.
  2. Browse or search for the app that you want to download, then select the app.
  3. Select the price or select Get. You might need to sign in with your Apple ID.
    If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can move it around on your Home screen. Your apps will update automatically.

You can make additional purchases within some apps. You can use Restrictions to restrict, block, or allow in-app purchases. Learn more about in-app purchases.

The App Store isn’t available on Apple TV (3rd generation or earlier).

Get information about an app

If you want to know specific information about an app, like what languages the app is available in, the app’s file size, or its compatibility with other Apple devices, scroll to the bottom of an app’s page. You might be able to tap some sections to learn more.

You can also contact the app developer for help with an app's functionality.

Get help with billing

  • Learn what to do if you see a charge from an app that you don't recognize.
  • Learn how to cancel an in-app subscription.
  • If you can’t update your apps because your payment method is declined, update or change your payment method.
  • If you have another issue with an app, report a problem or contact Apple Support.

Learn more

Free App Stores Ios

  • If your App Store is missing or you can't find it on your device, you might have parental controls turned on. Adjust your iTunes & App Store Purchases settings and make sure that you choose 'Allow' for the Installing Apps setting.
  • Learn what to do if an app unexpectedly quits, stops responding while installing, or won't open.
  • Learn what to do if you can't download apps, or if apps get stuck.
  • If you want to download apps that are larger than 200 MB over cellular, go to Settings > [your name] > iTunes & App Store, then tap App Downloads and choose the option that you want.
  • If you bought part of an apps bundle, the price of the full apps bundle is reduced by the amount you already spent.